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What do we expect:
— 2+ years of experience B2B marketing in IT ;
— You are eager to develop and execute marketing strategies for US/EU markets (including segmentation, targeting and competitor analysis);
— You are a T-shaped marketing specialist with good analytical skills;
— You have knowledge and experience (you can lead or develop) with Google Ads, Facebook Ads, email marketing, content marketing, and affiliate marketing;
— You are great at getting things done — so you have a proven track record of successful marketing strategy creation and implementation;
— You have a data mindset — experience in A/B testing and conversion rates optimization;
— English — Advanced level.
— Establish marketing lead generation;
— Provide short and long term market forecasts, reports, and trends to assist business development in B2B clients acquisition;
— Brand management;
— Perform industry and competitive analysis, work closely with the sales representatives to form an effective product positioning and messaging stylistics;
— Perform ongoing tracking and reporting on B2B marketing initiatives;
— Develop and execute B2B marketing plans that may include PPC, email campaigns, webinars, and website updates (a/b test, new funnels);
— Close collaboration with the Founder and Product manager during the execution of the company’s B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, digital marketing) in order to achieve the company’s business objectives;
— Focused on acquiring and retaining new customers through the management of all online and offline marketing branches including, PPC, SEO/SEM, digital advertising, webinars, brand management, email, social, lead nurturing, channel marketing and analytics.
What can we offer you?
1. Full onboarding, learning the specifics of our company;
2. Partial coverage of health insurance and professional development;
3. 18 days of paid leave, 20 days of paid sick leave;
4. Corporate English classes;
5. Consultations with a psychologist if necessary.
We are looking for you to join our team!