GEO Specialist (part-time)

About the project:

Search is changing fast. AI-generated answers are replacing ranked links, and brands that aren’t visible inside those answers are simply invisible. This role exists to make sure our clients are inside those answers — not invisible to them. You’ll own GEO end-to-end: auditing content for AI retrievability, building entity coverage, shaping how information is structured so language models can extract and cite it reliably. You’ll also maintain solid traditional SEO foundations in parallel, because both disciplines are still in play.

A new team member will be in charge of:

• Lead GEO strategy from audit to execution — entity mapping, semantic architecture, and content structuring for AI retrievability
• Shape how content is written and organized so LLMs can extract, surface, and cite it: clear heading hierarchies, modular answer formats, entity-rich copy
• Monitor how models like ChatGPT, Perplexity, and Gemini retrieve and represent brand content — then turn findings into concrete changes
• Run traditional SEO execution in parallel: technical audits, on-page optimization, keyword strategy — keeping the foundation strong as discovery shifts
• Use AI tools (Claude, ChatGPT) actively to test prompts, validate visibility, and pressure-test content across AI search surfaces

Does this relate to you?

• Hands-on GEO experience (1 year active GEO practice) — you understand how LLMs source content in practice, not just in theory; prior SEO with active GEO experimentation is fully valid
• Strong SEO fundamentals (3+ years proven SEO): technical audits, on-page optimization, keyword research — you can run this independently
• You know how to structure content for machine readability: semantic hierarchy, extractable answer formats, clean entity coverage
• Solid understanding of what makes content citation-worthy inside generative systems — and what gets ignored
• Comfortable working with AI tools as part of your daily workflow, not just as an experiment
• Link building experience plus especially building off-site authority that feeds both traditional and AI-driven discovery
• Upper-Intermediate level of English

Ready to try your hand? Send your CV without a doubt!