Email Marketing Manager (вакансія неактивна)

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team consists of 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:

Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters
• Respect and support others
• Initiate and own
• Voiceopenly
• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

What you will do:

• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and transactional messages
• Design and manage automated workflows for email and push notifications, encompassing campaign planning, asset collection, approval processes, scheduling, quality assurance, and deployment
• Create and maintain HTML email templates that align with brand guidelines and deliver a consistent user experience
• Conduct A/B testing to optimize email subject lines, content, calls to action, delivery timing, and segmentation for ongoing email campaigns, with the goal of improving conversion rates and achieving premium user base growth
• Track email deliverability and domain reputation and build a positive reputation with various webmail providers such as Gmail, Yahoo, and Hotmail
• Segment email lists based on customer data and activity to deliver personalized and relevant content
• Collaborate with a team of copywriters, designers, data analysts, product marketing managers, user acquisition managers, creative producers, and product owners
• Create reports on campaigns’ performance, including conversion rate, drop-off rate, and other key performance metrics

Key qualifications:

• 2+ years of experience in email marketing, focusing on automated workflows
• Experience with multilingual email and/or push notification campaigns for mobile and web projects
• Proficiency in English at the upper-intermediate level or higher
• Experience conducting marketing A/B tests
• Proficiency in email marketing platforms (Reteno, eSputnik, Stripo)
• Basic knowledge of HTML/CSS
• Maintain email marketing documentation
• Familiarity with analytical and database tools
• Understanding of database segmentation principles
• Push notifications automation

Would be a plus:

• Experience with Reteno/eSputnik
• Experience with wellness apps
• Experience with dynamic email content

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
• Сoworking Compensation: We provide 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace.
• Flexible Public Holidays Policy: Gismart provides its employees with 6 fixed public holidays per year and gives you the freedom to choose 5 additional holidays to your liking.
• 100% Sick Leave Compensation
• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs.
• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.