Genome is everything users need from the traditional banks, but safer, faster and completely online. We are a Lithuanian-based Electronic Money Institution licensed by the Bank of Lithuania. We’ve got a dedicated team of over 100 professionals working on a product, with the RnD center based in Ukraine.
21 января 2021

Email Marketing Specialist (вакансия неактивна)


Genome is an Electronic Money Institution based in Vilnius, Lithuania, and is supervised by the Bank of Lithuania. Genome provides online financial services: opening personal and business bank accounts, currency exchange, payment processing services for merchant with support of alternative payment methods.

We need of an experienced and ambitious Email Marketing Specialist to create and manage of email marketing campaigns for our three international brands.

The Email Marketing Specialist will be responsible for creation and analyzing marketing email blasts, conduct A/B tests to improve performance and create funnels.

Also, the Email Marketing Specialist will manage the database, client profiling, segmentation and targeting through extracting segments.

Create email campaigns
Create and maintain a communication calendar
Launch, track, adjust and report on email campaigns
Provide qualitive customer segmentation
Develop and implement of trigger/event-based emails
Deliverability improvement
Generate and test hypotheses and approaches for general improvements of email marketing
Perform A/B testing
Create tasks for designers and maintain its readiness

3+ year of hand-on experience with email marketing
At least Upper-Intermediate English
Experience with B2B products
Experience with client focused targeting, segmentation techniques and marketing essential
Basic understanding of HTML and CSS
Creative approach and willingness to run A/B tests
Knowledge of the email marketing metrics
Team player with high level of communication skills and empathy

Offered benefits:
friendly working environment in international professional team
personal development and professional growth
20-working day paid vacation, paid sick leave, medical insurance
compensation of foreign language courses and sport sections
corporate events and team-building
for the period of quarantine — remote work from home.

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