Creative Marketing Specialist (Junior)

About Us:

Fintech Farm is on a mission to revolutionize traditional banking by helping banks create and run successful digital banks, also known as neobanks. We offer a comprehensive mobile app and an end-to-end tech stack, including AI-powered credit models, data-driven customer acquisition, and exceptional customer service. Our proven expertise ensures our neobanks thrive in various markets, and we are confident in our performance-based compensation model.

Position Overview:

We’re looking for a creative mind and a bold thinker! At Fintech Farm, we’re on the hunt for a Creative Marketing Specialist for our cutting-edge fintech products who’s not just talented — but passionate about turning concepts into scroll-stopping ads. You’ll work in a vibrant marketing team sparking collaboration and pushing creative boundaries to deliver high-impact content!

🎯 Your future tasks:

• Develop creative advertising concepts for performance marketing campaigns (Facebook, TikTok, Google Ads).
• Analyze ad performance and generate ideas to improve results based on key metrics like CPL, CTR, and ROAS.
• Research advertising trends in competitive markets using spy tools; study direct and indirect competitors and deliver actionable insights.
• Create briefs for motion/graphic designers, UGC creators, and agencies.
• Build and maintain a database of UGC creators (TikTok, Instagram, YouTube, etc.), and assess their relevance and effectiveness.
• Evaluate influencers (reach, engagement, brand fit) and prepare analytical reports
• Propose fresh creative ideas and approaches tailored to the product’s specifics, applying current trends in practice.
• Actively participate in brainstorming sessions with the PPC team and Creative Marketing Manager to elevate creative quality.

🧠Requirements:

• 1+ year of experience in creative or digital marketing.
• Basic understanding of user acquisition and digital ad platforms (Facebook, Google, TikTok).
• Basic research skills (market, competitors, trends, spy tools).
• Basic understanding of Figma.
• Basic knowledge of marketing metrics (CPI, CTR, ROI).
• Organized, proactive, and eager to learn.
• Creative mindset with the ability to propose and test ideas.
• Intermediate English proficiency or higher.

💪Nice to have:

• Experience in fintech products or/and working with markets like India and Vietnam.
• Strong copywriting skills (hooks, ad copy, headlines).
• Perform basic video editing software for TikTok (CapCut, VN, etc).
• Experience collaborating with UGC creators or/and platforms like Upwork, Fiverr, Beeroll, #Paid, etc.
• Familiarity with AI tools for market research or content creation aimed at performance goals.