We’re looking for a skilled Senior CRM Manager to lead end-to-end lifecycle marketing. If you understand user behavior in iGaming, mobile apps, or digital entertainment platforms, we’d love to connect.
Responsibilities:
- Plan, execute, and optimize CRM campaigns (email, push, SMS) across the full user lifecycle
- Develop segmentation, personalization, retention, and reactivation strategies
- Track and analyze KPIs (retention, churn, LTV), conduct A/B testing, and improve user flows
- Collaborate with product, content, and design teams
- Ensure campaigns align with responsible marketing practices and compliance standards
Requirements:
- 4+ years of experience in CRM or retention marketing (iGaming, fintech, or mobile apps)
- Hands-on experience with CRM platforms
- Strong analytical thinking and user-centric mindset
- Experience in emerging markets is a strong advantage
What we offer: - 30 paid days off per year
- Medical insurance or gym membership
- Free corporate English language courses
- Remote work opportunity
- Flexible working hours