We are looking for an experienced and enthusiastic Marketing Specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across social media channels.
The successful candidate should be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analysis in order to consistently improve the company’s social media practices over time.
Work at Exadel — Who We Are:
Since 1998, Exadel has been engineering its own software products and custom software for clients of all sizes. Headquartered in Walnut Creek, California, Exadel currently has 1200+ employees in development centers across America, Europe, and Asia. Our people drive Exadel’s success, and they are at the core of our values, so Exadel is a people-first cultured company.
Your Team:
1 Marketing Manager, 3 Marketing Specialists, 1 Copywriter, 1 Graphic Designer
Responsibilities:
- Build a localized marketing plan to increase brand awareness in different countries where company has offices
- Manage day-to-day communications on Facebook, Instagram, and LinkedIn
- Come up with innovative ways to increase follower engagement, improve career site traffic and drive applicants
- Analyze social media and campaign metrics and turn them into actionable insights
- Keep an eye on trends to take advantage of new opportunities in social media
- Manage and create content for our social media by researching stories internally and collaborating with employees globally
- Respond in a timely manner with regards to compliments, complaints and questions received through various social media platforms and coordinate with appropriate departments
- Drive and measure audience engagement, create engaging experiences
Requirements:
- 1+ year of experience managing corporate social media channels including Facebook, Instagram, LinkedIn, and YouTube
- Understanding and execution of KPI-driven social media campaigns and job boards
- Understanding of Google Analytics and building and maintaining reports
- Have a proven ability to achieve goals, meet deadlines in a fast-paced environment while working on multiple projects simultaneously
- Excellent writing and verbal communication skills
- Incredibly high attention to detail — errors, typos, and inconsistencies really irritate you
- Hands-on experience with Facebook Business Manager, LinkedIn Business Manager
- Strong understanding of marketing principles
- Understanding of SEO and web traffic metrics
- Experience with doing audience research
Nice to have:
- Previous experience working in IT company
- Public relations, Marketing, Sales, Community Management experience will be a plus
- Experience with HubSpot, Buffer or similar platform
English level:
Intermediate +
Advantages of Working with Exadel:
- You can join any Exadel Community or create your own to communicate with like-minded colleagues
- You can participate in continuing education as a mentor or speaker
- You can take part in internal and external meetups as a speaker or listener. We support you in broadening your horizons and encourage knowledge sharing for all of our employees.
- You can learn English with the support of native speakers
- You can take part in cultural, sporting, charity, and entertainment events
- Working at Exadel means always upgrading your skills and proficiency, so we provide plenty of opportunities for professional development. If you’re looking for a challenge that will lead you to the next level of your career, you’ve found the right place.
- We work hard to ensure honest and open relations between employees and leadership, so our offices are friendly environments