Broadcast Manager & Marketing Analytics (вакансія неактивна)

EPC Network is an international digital & AI-marketing company operating in the U.S. market and working with large-scale B2C audiences.
We run multiple high-performing projects across newsletter operations, email marketing, SMS, performance channels, and AI-driven content & automation.

We are growing fast and looking for a Marketing Analytics & Optimization Specialist who will own analytics, reporting, campaign optimization, and coordination across marketing and sales operations.

🎯 Job Description

This role combines analytics, reporting, operational coordination, and performance optimization within the broadcast and marketing ecosystem.
You will work closely with Marketing, BD/Sales, Product, and Technical teams, ensuring high-quality insights, consistent data, and effective decision-making across the organization.

🔧 Key Responsibilities

Campaign Performance & Optimization

• Monitor and analyze KPIs, reporting campaign performance, conversion rates, and funnel efficiency.
• Initiate and execute A/B tests and parallel experiments.
• Lead price optimization initiatives and cross-team coordination.
• Build or refine attribution models for visibility into campaign and product performance.
• Identify growth opportunities through segmentation and clustering techniques.

Reporting & Dashboards

• Build clear, concise, and visually appealing dashboards and weekly/monthly/quarterly reports.
• Use CRM dashboards and Excel/Google Sheets for regular and ad hoc reporting.
• Present insights and recommendations to the CMO and executive team.
• Support Sales/BD with structured follow-up strategies and performance insights.

Web & Content Analytics (Nice-to-have)

These skills are not mandatory, but will be a strong plus:

• Analyze web and content performance using Google Analytics, Firebase, and BigQuery.
• Ensure consistency of web analytics and manage the data layer (JavaScript, HTML, CSS, SQL).
• Collaborate with technical teams on tracking implementation and data accuracy.

Team Enablement & Internal Processes

• Onboard and support new team members, coaching them in analytics and reporting tasks.
• Prepare accurate data for regular marketing, sales, and product meetings.
• Lead KPI planning and quarterly performance alignment processes.
• Contribute to improved measurement frameworks for marketing initiatives.

Continuous Improvement

• Enhance processes across analytics, reporting, and tracking.
• Stay updated with emerging technologies, tools, and industry best practices.

📌 Requirements

• English level — B2+ (strict requirement).
• 3+ years of experience in marketing analytics, digital marketing, broadcast operations, or performance roles.
• Advanced Excel/Google Sheets skills (pivot tables, formulas, automations).
• Experience with attribution models, experimentation, and A/B testing frameworks.
• Understanding of marketing funnels, conversion metrics, and performance analysis.
• Ability to structure and present insights to senior leadership.
• Experience working cross-functionally with Marketing, Sales, and Tech teams.

➕ Nice to Have

• Experience with U.S. digital marketing or newsletter/email ecosystems.
• Advanced SQL knowledge.
• Experience with CRM systems (HubSpot, Zoho, Pipedrive).
• Background in leading small teams or mentoring other analysts.
• Knowledge of GA4, Firebase, BigQuery, Looker Studio (or similar BI tools).
• Experience with tracking and data layers (JavaScript basics, HTML/CSS).

💼 Working Conditions

• Standard office schedule: starting at 10:00 AM.
• Office, hybrid.
• Fast-growing international environment with high ownership and career growth opportunities.

🤝 What it means to be part of our Team

Your professional and personal development:

🙋 Multinational and intercultural experience
📚 Corporate library
💪 A world-class team to work with
🎓 Growth opportunities
💻 Cutting-edge frameworks and technologies

Well-being:

💰 Competitive salary
🎳 Team-building & social events
🎁 Bonuses according to company policy
💆‍♀️ 21 paid vacation days & 14 paid sick leaves
🧘 Healthy work-life balance

Working environment:

🏢 Cozy office in Warsaw available anytime
🥪 Coffee, tea, Red Bull, sweets, fruits, snacks
🧐 Adequate, supportive teammates

💌 Interested?

We’re always on the lookout for passionate, driven, and curious people to join our team.
If that sounds like you — we’d love to hear from you!

Please make sure to include your Telegram nickname in the cover letter.
Diamond, please, call out! We are waiting for you 💎