Marketing Operations Analyst (вакансія неактивна)

About the Role

Enavate is a dynamic, North American-based IT company and a Microsoft Gold Partner, renowned for revolutionizing the SMB industry through industry-based business solutions. As we expand in Europe, we are looking for a data-driven and detail-oriented Marketing Operations Analyst to support the performance, scalability, and efficiency of our marketing programs. You will play a key role in uncovering insights through data, managing marketing tools and technologies, and ensuring that our marketing strategies are grounded in measurable performance and business impact.

Report to: Sales Operations Manager
POD: Growth
Location: Ukraine (remote)
Type: Full-Time

Your Impact and Key Responsibilities:

Data Analysis & Reporting:

• Analyze large and complex marketing datasets to identify trends, performance gaps, and growth opportunities.
• Build and maintain reports and dashboards in Power BI (or similar tools) to measure marketing performance and ROI.
• Deliver actionable insights to marketing and sales stakeholders to inform campaign strategy and channel optimization.

Marketing Performance Measurement:

• Track and measure multi-channel marketing campaigns (email, digital, events, paid media) across the funnel.
• Support attribution modeling and funnel analysis to connect marketing efforts to pipeline and revenue outcomes.
• Regularly audit and improve campaign tracking practices using UTM parameters and analytics tools.

Tools & Technology Management:

• Manage and optimize marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Ensure accurate data flow, integrations, and synchronization between platforms.
• Partner with RevOps, Sales Ops, and IT teams to implement enhancements or troubleshoot issues in tools and processes.

Process Improvement & Strategy Support:

• Support lead scoring, segmentation, and lifecycle management efforts.
• Identify opportunities for operational efficiency in campaign execution, data flows, and reporting.
• Assist in building scalable processes and documentation to support the marketing team’s growth.
• Assist in marketing list management and email nurture optimization based on data trends.

What We’re Looking For:

• 3+ years of experience in a marketing operations, analytics, or related role.
• Strong analytical skills with the ability to work with large datasets and translate data into insights.
• Hands-on experience with marketing platforms such as HubSpot, Salesforce, and Power BI (or similar tools).
• Solid understanding of marketing funnels, buyer journeys, and digital campaign performance metrics.
• Business acumen to connect marketing performance with broader KPIs like pipeline, revenue, and retention.
• Proficiency with Excel or Google Sheets; familiarity with SQL is a plus.

Preferred Qualifications:

• Experience in a B2B or SaaS marketing environment.
• Familiarity with campaign attribution models and marketing analytics best practices.
• Experience using Google Analytics, Looker, or other BI/analytics platforms.
• Ability to work cross-functionally with Marketing, Sales, and Finance teams.