Inbound Marketing Lead

Tired of owning “strategy” on paper but executing someone else’s checklist in reality?
This role has actual ownership — of channels, processes, experiments, and outcomes. ​
Join Empat and be the reason the right clients find us first!

Your responsibilities will include:

• Own the company’s inbound acquisition layer across external platforms and directories (Clutch, GoodFirms, TechBehemoths, DesignRush, etc.);
• Turn these platforms into a predictable lead source by improving visibility, positioning, and overall performance;
• Identify, launch, and scale new inbound channels (Capterra, Trustpilot, Crunchbase);
• Own conversion optimization across all inbound channels — landing pages, messaging alignment, A/B testing;
• Ensure each acquisition source has a tailored conversion path, not generic routing;
• Define and maintain channel attribution model (first-touch, multi-touch, or hybrid);
• Track CAC, LTV, and conversion rates by channel and segment;
• Build dashboards for inbound performance and experiment tracking;
• Create a feedback loop between sales outcomes and marketing inputs.

What we expect from you:

• English level: B2 or higher (both written and spoken);
• Experience with inbound lead generation platforms (Clutch, TechBehemoths, G2, GoodFirms, etc.);
• Strong analytical mindset — you’re comfortable with data, attribution models, and unit economics;
• Experience with AI tools;
• Experience working in an outsourcing company;
• Proactive mindset and ability to multitask.

Nice-to-have:

• Hands-on experience with A/B testing and CRO;
• Familiarity with paid acquisition or SEO as supporting channels;

What We Offer:

• Competitive compensation with performance-based incentives tied to your individual impact and business outcomes;
• Real ownership — you’ll drive initiatives end-to-end, make independent decisions, and be accountable for results in your domain;
• Influence that goes beyond your role — contribute to strategic initiatives, cross-functional planning, and how we grow as a company;
• Mentorship and knowledge sharing — both ways: you’ll learn from experienced colleagues and have room to share your expertise;
• Modern tools, structured development programs, workshops;
• English courses tailored for business communication;
• Clear career path with transparent promotion criteria;
• A culture built on empathy, trust, and openness — where initiative is encouraged, feedback is honest, and people actually care about each other;
• Hybrid work model with an office in central Kyiv;
• Medical insurance, paid vacation, sick leave, team events and corporate presents.