Marketing Data Analyst (part-time)

We are looking for a Marketing Data Analyst who will build Dripify’s marketing attribution and reporting. You will be the architect of how we understand marketing performance commercially: which channels drive revenue, which content converts to paid customers, and where our acquisition spend is actually working.Once the foundation is solid, the scope grows — this engagement starts fractional and is designed to evolve into a full-time role.

Requirements:

• 3+ years as a marketing or data analyst;
• Familiarity with the modern data stack:warehouse (BigQuery/Snowflake/Redshift), ELT (Fivetran / Airbyte), transformation layer (dbt);
• Proven ability to build a marketing attribution model from the ground up — you’ve connected multi-touch data to actual revenue outcomes before;
• Experience building a BI/visualization layer from raw data (Looker Studio, Tableau, or similar);
• Solid grasp of B2B SaaS funnel mechanics: trial-to-paid conversion, CAC, LTV, MRR attribution;
• You understand what the numbers mean commercially, not just technically.

Nice to have:

• Experience connecting content performance to revenue — article or page-level attribution, mapping organic content consumption to downstream paid conversions;
• Experience with affiliate tracking platforms (Impact, PartnerStack, etc.);
• Еxperience with GA4.

Responsibilities:

• Audit the current GA4 and BigQuery setup: identify tracking gaps, attribution gaps, and data quality issues;
• Design and document the event taxonomy, tracking plan, and naming conventions aligned to real business questions;
• Implement a cross-channel attribution model that connects marketing touchpoints (organic, paid, affiliate, content, email) to trial starts and paid conversions;
• Implement and document the full data model;
• Design and build dashboards that give a clear, consistent view of marketing performance;
• Build channel-level performance views for organic, PPC, affiliates, content, and email, each showing contribution to pipeline and paid revenue, not just traffic;
• Build a content performance dashboard with article-level data including visits, trial starts, and MRR contribution;
• Build a top-of-funnel to revenue waterfall: traffic → trial → paid conversion by source;
• Deliver regular reporting: weekly channel snapshots and monthly marketing performance reviews;
• Conduct campaign and experiment analysis to measure the impact of launches, tests, and budget changes;
• Generate proactive insights: flag anomalies, identify growth opportunities, and support quarterly OKR tracking.

Hiring process:

✅ Interview with Talent Acquisition Specialist — ✅ Final Interview with CMO & Engineering Manager — ✅ Reference Check — ✅ Offer 🎉