As a must
Excellent written communication skills (English С1 as a minimum) — ability to write high-level pitches/press releases;
Background in SaaS marketing (1+ years);
Significant recent Outreach or PR experience (1+ year);
Experience in managing social media (Facebook, Instagram, LinkedIn, Twitter);
Experience in distribution plan development;
Experience in working with Quora, Reddit, and Medium;
Basic knowledge of off-page SEO and GA;
Strong research skills.
Would be a plus
Press contacts across SaaS and fintech media resources;
Experience in marketing automation;
Еxperience in email marketing;
Understanding of content strategy, technical and on-page SEO and organic social;
Understanding of digital and social media buying landscape and trends;
Ability to prepare cost estimates for Digital PR and Social media strategies.
Responsibilities
Develop and execute content distribution campaigns;
Build and maintain relationships with blog editors, website owners, etc to distribute our content;
Execute and manage an outreach strategy identifying a high-authority site to pitch existing & new custom content;
Trends and community monitoring, analysis, and adjusting our activities to meet them;
Community content creation and community management;
Quora marketing;
Managing and driving engagement across social media platforms and forums including Facebook, Linkedin, Twitter, Telegram, Reddit, Medium, etc.