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DICEUS provides technology consulting, digital transformation and software development services for enterprises since 2011.
26 липня 2022

Digital Marketing Manager (вакансія неактивна)

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About us

DICEUS is a strategic technology partner for custom software development. Since 2011, we have accomplished more than 100 projects and contributed to our client’s growth in banking, fintech, insurance, healthcare, and other niches. We help SMBs and enterprises overcome their pressing business challenges with the right technology solutions. At the same time, we help tech companies scale up their teams with efficient staff augmentation.

We invite you to join us in this exciting journey of rapid growth!

Role outline

We work with technology companies and enterprise clients from banking and insurance. Currently, we are looking for an experienced, result-oriented individual to help us increase the number of qualified inbound leads who need to develop high-quality software. You will join a marketing team to work effectively together. This is a perfect opportunity for someone who can demonstrate the ability to drive significant and measurable growth as well as the ability to manage and execute projects to deadlines.

About you

The ideal candidate for this position should have an analytical mindset. You love data, and you’re driven by performance. You are proactive and have the required hard skills, experience, and track record of making an immediate impact. We are fast-paced, innovative, and collaborative. We pursue excellence in everything and have a lot of support from the CEO, marketing, sales, and delivery teams along the way.

You will initially report to the Head of the Sales and Marketing Department.

Responsibilities

You will be responsible for the following targets and tasks:

1. Planning and executing a digital marketing strategy to grow relevant traffic

2. Preparing and managing budgets for the digital marketing activities

3. Planning, implementing, and analyzing campaigns/activities through the following digital channels:

  • SEO:
    • Develop optimization strategies that grow organic traffic
    • Track and analyze keywords positions
    • Manage an in-house SEO and outreach specialists
  • Website:
    • Analyze the customer experience and proactively provide recommendations
    • Improve website usability
    • Monitor website performance metrics to optimize SEO strategy if required
    • You will be working with a Chief Editor, Designers, Senior Developer, and QA specialist
  • Listings, e.g., Clutch, Good Firms:
    • Create or maintain profiles on the target catalogs
    • Analyze traffic and conversions
  • Paid ads campaigns (Google AdWords, LinkedIn, Facebook):
    • Quarterly, create a roadmap of planned campaigns
    • Launch campaigns
    • Daily, monitor and analyze campaigns performance
    • You will be working with copywriters and designers
  • Email marketing, including newsletters and nurturing campaigns:
    • Create, launch, monitor and analyze campaigns

4. Proactively research other lead generation digital marketing channels

5. Develop and implement lead generation strategies on new traffic channels

6. Daily reporting on the key metrics. Weekly reporting on all metrics.

7. Participating in daily stand-ups with the marketing team

8. Brainstorm with the team and create strong hypotheses about the user behavior and test them

Must-have skills and experience:

  • 3+ years of full-time digital marketing experience in IT outsourcing company.
  • Background as a SEO specialist is a significant advantage.
  • Proven track record of meeting quarterly and annual targets such as organic traffic growth, conversions, cost per lead, and ROMI.
  • Proficient experience level with the following digital systems/platforms:
    • Google Analytics
    • Google AdWords
    • LinkedIn Campaign Manager
    • Ahrefs or similar
    • SE Ranking
    • Google tools (including Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio)
    • Hotjar
    • HubSpot Marketing Hub
  • Exceptional planning and organizational skills to ensure goals can be met and resources managed alongside a pragmatic mindset.
  • Excellent communication and stakeholder management skills.
  • Minimum Upper intermediate level of written and spoken English.
  • Fluent Ukrainian.

You’ll need high energy and commitment to achieve goals in a fast-paced environment. You’ll need to hit the ground running, be proactive, and have a passion for data analysis.

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