Сучасна диджитал-освіта для дітей — безоплатне заняття в GoITeens ×
DICEUS provides technology consulting, digital transformation and software development services for enterprises since 2011.
9 жовтня 2019

Market researcher (account based marketing) (вакансія неактивна)

Київ

Необхідні навички

Must have skills:
— B2B Marketing \ BDM \ Lead Generation in IT software developing services or IT services\consulting;
— Presentation skills;
— English- upper intermediate level;
— Basic knowledge about IT services, IT-outsourcing;
— Basic knowledge in banking products and financial services;
— Ability to deep work with analytical reports, business infographics and tables;
— Ability to work with unified communication tools CiscoWebex, Skype, Zoom .

Experience with:
• Account-based marketing (ABM) methodology;
• Outbound B2B Lead Generation;
• B2B Lead management funnel operations\tracking;
• Marketing Intelligence for the named account (prospective customers) list;
• Marketing Account Intelligence Software (Act-On, Data Fox, Marketo, PriorityEngine, UpLead, Zoominfo);
• CRM or SFA system (Microsoft CRM, Microsoft Dynamics 365, HubSpot, Salesforce, ....... );
• LinkedIn, XING, ..........;
• Facebook, Twitter;
• PowerPoint, Excel.

Буде плюсом

— Strategic Account Planning in IT sales
— Analytical mind and problem-solving attitude
— Strong result orientation
— High level of communication

Пропонуємо

• Clear career map and competent support during all period of work
• Competitive salary
• Comfortable office, close to subway
• Team Building events
• Paid sickness leaves, vacation and holidays
• Free English language courses in our office
• Cozy kitchen, coffee/tea, cookies/fruits

Обов’язки

• Develop and modifying Account Plan template;

• Marketing Intelligence based on the named Account list (list of potential customers) and Diceus’s IT Software development outsourcing services;

• Information collection about the potential customers from customers’ annual reports, analytical reports, open resources, event’s proceedings, social and professional open networks;

• Define the target audience for Diceus Account-Based Marketing (ABM) activities for Qualified Accounts;

• Develop and present Marketing Intelligence report for Qualified Accounts;

• Prepare information for Account plan document by target potential customers;

• Create the contact list to prepare ABM activities from the Marketing team & tools to potential customers

• Close cooperation with Marketing teams for generating web traffic from target accounts (MQA);

• Personal communications ( calls to action) with contacts in MQA.

• Qualify Lead in MQA based on qualification scoring metrics ( deal size, the potential to growth, sales velocity, product mix and other....);

• Input data about MQA, MQL into CRM system;

• Fill Account Plan sections in Account Plan template;

• Create presentations, reports by Account, for example, “People Map”, “Heatmap” in Account;

Main KPIs!
Quantity of:
Marketing Qualified Accounts (MQA);
Account Plans;
Marketing qualified leads (MQL) in the target Accounts (MQA).

Про проєкт

The Strategic Sales Department is looking for an MI & Account Planning (AP) Marketing Manager for the Banking segment.
The main goal will be the investigation and qualification of potential sales opportunities- marketing qualified leads (MQL) in defined MQA and providing first-contact (СТА) with potential customers in these Accounts for Lead qualification and Lead development ( nurturing).

Гарячі Sales вакансії

Всі Sales вакансії