Senior Market Researcher (вакансія неактивна)

Join Develux, a leading IT company specializing in software development for the U.S. market and providing outsourcing services worldwide. Since 2014, we have achieved outstanding results across our four business units.
As a Senior Market Researcher at Develux, you will play a pivotal role in driving the growth and success of our B2B SaaS HRM platform. Your mission will be to conduct in-depth research into market trends, customer needs, and competitor strategies, providing actionable insights that influence product direction, marketing initiatives, and business strategy.
If you’re passionate about market research, experienced in B2B SaaS, and eager to drive business impact with data, we’d love to have you on our team.Key Responsibilities:

• Lead Market Research Initiatives: Design and execute qualitative and quantitative market research studies to identify trends, opportunities, and challenges in the HRTech space.
• Customer & Market Segmentation: Perform in-depth analyses of customer demographics and behavior to uncover market opportunities and tailor our strategies to different segments.
• Competitor Analysis: Continuously evaluate competitors and industry benchmarks to inform positioning, pricing, and differentiation strategies.
• Market Trend Monitoring: Track industry trends, emerging technologies, and market dynamics to identify risks and opportunities for business growth.
• Persona Development: Create detailed buyer and user personas based on research findings, ensuring alignment with the target audience’s needs and pain points.
• Go-to-Market Insights: Collaborate with marketing teams to provide research-based guidance on messaging, campaigns, and customer acquisition strategies.
• Sales Enablement: Partner with sales teams to supply data-driven insights that enhance outreach, pitch development, and customer engagement.
• Product Positioning: Collaborate with product and design teams to refine product features and ensure alignment with market needs and customer expectations.
• Data Analysis: Leverage tools and platforms to analyze customer behavior, campaign performance, and product usage, translating data into actionable business insights.
• Stakeholder Communication: Present research findings to internal stakeholders, ensuring clarity and alignment with strategic goals.

Key Qualifications:

• Experience: 5+ years in market research, with at least 3 years focused on B2B SaaS products, ideally within HRTech or similar industries.
• Methodological Expertise: Deep experience with both qualitative and quantitative research methods, including surveys, segmentation studies, focus groups, and data analytics.
• Competitive Analysis Skills: Proven ability to analyze competitors and industry trends to inform strategic decisions.
• Customer-Centric Approach: Experience developing user personas, mapping customer journeys, and identifying actionable insights for product and marketing strategies.
• Analytical Tools Proficiency: Familiarity with platforms such as Google Analytics, Hotjar, Tableau, or similar tools to extract and analyze market and customer data.
• Collaboration Skills: Strong ability to work cross-functionally, aligning research insights with the needs of product, marketing, and sales teams.
• Communication: Exceptional written and verbal communication skills, with the ability to present research findings and recommendations to diverse audiences.
• Strategic Mindset: Ability to synthesize complex data into clear, actionable strategies that align with business objectives.

Why This Role is Exciting:
This position offers the unique opportunity to shape a product’s trajectory through actionable market insights. You will be instrumental in helping us position our platform as a leader in the HRTech space and contribute directly to the success of our business.What We Offer:

• English Courses: Up to $80/month after successful completion of the probation period.
• Gym Membership: Compensation up to $80/month after successful completion of the probation period.
• Medical Insurance: 50% coverage after probation or $200/year for healthcare reimbursement.
• Vacation & Sick Days:
  
  • 21 working days of paid vacation per year.
  • Paid confirmed sick leave.
  • 6 unconfirmed sick days or personal days annually.
• Flexible Work Schedule: Full-time remote work with flexibility. The Kyiv office is open from 9:00 to 20:00 for hybrid work options.

Hiring Process:

1. Screening call with our recruiter (1 hour).
2. Interview with the Hiring Manager (1-1.5 hours).
3. Online test.
4. Reference check.
5. Job offer.

Please note: Feedback will be provided only if your CV is shortlisted for further consideration. If not, your data will remain in our database, and we’ll reach out when a suitable vacancy arises.
Employment Type: Remote Full-Time
Department: HRM > Product Management
Location: Ukraine (Full Remote)