— Technical background (or analytical mindset)
— Upper-intermediate English skills or higher
— Understanding of the general principles of Internet marketing (SEO, PPC, SMM)
— Desire to constantly improve Saas product marketing and technical skills
— Team player
— Basic knowledge of databases
— Basic knowledge of CRMs and other cloud business apps
— Experience working with SEMRush, Ahrefs, Google Keyword Planner, SERanking
— Market research (researching content ideas, recent trends, competitors activities for generating ideas for online marketing strategy)
— Taking part in creating online marketing strategy for the product (including SEO, PPC, SMM and online partnership channels)
— Marketplaces and product catalogs management (keeping information up to date, tracking the positions, working on their improvement, tracking competitors’ activities)
— Product online reputation management (working with existing reviews, increasing their number)
— Crowd marketing (working with numerous Q&A sites and forums, searching for trending topics and increasing product awareness)
— Search engine optimization (optimizing new site’s pages according to SEO best practices, tracking SEO metrics)
— Social media management (sharing product news, promotions, increasing awareness and reputation management)
We are looking for an Internet Marketing Manager to promote Skyvia, a web service for data integration, backup, and management.