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Dev.Pro helps innovative technology companies scale their business by leveraging its software engineering expertise. We focus on productivity, which we achieve by drawing together the right mix of talent for the job. To deliver exceptional value to our customers, we invest in training programs, infrastructure, and the environment.
22 лютого 2021

Marketing Campaign Manager (вакансія неактивна)

Київ, Харків, віддалено

Reporting to the Head of Marketing, you will impact how Dev.Pro reaches out to its target audience and potential clients, what value our content brings to them and how our company’s expertise is projected onto our social media presence. You will act as a liaison for multiple departments and team members to gather relevant information and execute on planned campaigns ensuring their effectiveness

Qualifications and experience:

• 5+ years in marketing, 3+ years in IT outsourcing
• Understanding of key marketing concepts, such as market segmentation, value proposition, differentiation, buyer journeys, branding, messaging, etc.
• Strong experience in lead generation, specifically using digital marketing methods, content-driven, omni-channel for promotion of B2B technical services (IT outsourcing or similar)
• Experience in organizing online (webinars, trainings) or in-person events (round tables, trainings, conferences)
• Experience in using MarTech tools (CRM, Digital Marketing, analytics)
• Understanding and experience of using measurable KPIs and ROI metrics to optimize campaign efficiency
• Advance written English. Upper-Intermediate spoken English. Experience interacting with native speakers

Nice to have:

• Ability to think creatively, methodically find solutions to new problems and unclear situations
• Being organized, result-oriented
• Using data driven approach, analytical and creative thinking

Key responsibilities:

Campaign Planning
• Create ideas for lead gen campaigns, leveraging omni-channel approach (Content, Message, Event + PPC/SMM + Email/Call/Mail)
• Plan and execute on Account Based Marketing: lead gen campaign for specific accounts (hyper targeted messaging and outreach mechanisms)
• Nurture campaigns for qualified target contacts in the long-term pipeline (brand perception, and call to action based on timing)
• Map campaign coverage (type of content or message, channels to be used to deliver it) to buyer personas and buyer journey flow
• Conduct target market analyses, industry trends research, competitor audit. Apply insights to optimizing the campaign plan for value prop, differentiation

Execute brand building and lead gen campaigns
• Coordinate with Content Writers to create content for specific campaigns (downloadable materials, cover emails, specialized pitch decks)
• Coordinate with Data Research team to segment existing data on prospects for purposes of the campaign, mine additional targets
• Coordinate with Revenue Operations Manager to setup the cadences of automated activities, and tracking KPIs of the campaign from top to bottom of the funnel
• Coordinate with Digital Marketing Specialists to run email blasts, PPC campaigns, media ads
• Collaborate with Engineering specialists for content substance, lead qualification, initial responses to prospect questions
• Cooperate with Sales Managers for hand-off of the leads process, track efficiency of the leads, and optimize lead gen targeting and qualification
• Keep campaigns on track with project management, achieve target schedule and budget
• Report campaign productivity and ROI metrics

Our benefits:

✅ Professional and personal growth: ability to shift your career path, access to English courses, online training programs, webinars, and workshops
✅ Healthcare: healthcare medical insurance and healthcare kit (gym, sports nutrition etc.)
✅ Fun online activities and team-building events
18-20 paid time-off days per year, 5 absence-due-to-illness days and 21 days of extraordinary medical leave per year

About Company:

Dev.Pro is a US-based outsource company of people who value high ethical standards and have delivered superior software products since 2011. The rapid growth of the company brings more development opportunities for our specialists, which is key to delivering an exceptional experience to our clients.