ASO Manager (iGaming) (вакансія неактивна)

We are seeking an ASO Manager to drive the success of our internal iGaming products. As part of our high-performance marketing team, you’ll play a pivotal role in optimizing our app store presence to maximize visibility, downloads, and user engagement. The ideal candidate brings a blend of analytical expertise and creative strategy, with a proven track record in App Store Optimization (ASO) for competitive markets. This is an exciting opportunity for a data-driven, self-motivated professional to impact our growth in the iGaming industry directly.

Qualifications:

• Proven experience as an ASO Manager or similar role, with demonstrable success in optimizing app performance in the iGaming sector.
• Strong understanding of app store algorithms, keyword research tools, A/B testing, and analytics platforms.
• Solid grasp of user acquisition strategies and techniques specific to the iGaming industry.
• Analytical mindset with the ability to interpret data, identify trends, and apply insights to drive performance.

Responsibilities:

• Develop and execute ASO strategies to enhance the discoverability and conversion rates of our iGaming products across app stores (iOS, Google Play, etc.).
• Perform ongoing competitive analysis to benchmark app performance, identify trends, and make data-informed recommendations.
• Conduct keyword research and optimize metadata, visuals, and app descriptions to align with target audience interests and maximize search rankings.
• Analyze and report on key ASO metrics, providing actionable insights to stakeholders for continual improvement.
• Collaborate closely with the design, product, and development teams to create compelling app visuals and descriptions that resonate with potential users.
• Stay informed on ASO industry trends and algorithm changes to maintain and improve our products’ app store presence.

Working conditions:

• Сompetitive compensation.
• Remote working format with a flexible working schedule.
• Annual paid vacations and paid sick leave.
• Opportunity for personal and professional growth.
• The chance to work with a diverse and talented team on exciting projects.