Who we are:
Rooted in downtown NYC we are a passionate team of fashion editors, artists, and creatives. We collaborate with fashion brands and our community to create content that inspires you.
What makes us different:
We are your tool to filter through the noise, to be informed, and to shop consciously. The world of fashion is saturated, overwhelming and fragmented. We’re here to help.
Our mission:
To help you discover the most interesting stories in fashion, beauty and lifestyle. We want to inspire you to #findyourcool.