We are a dynamic and rapidly growing startup in the tourism industry, seeking an experienced and innovative Senior Digital Marketing Manager/Marketing Analyst to join our young and ambitious team. The ideal candidate will bring a deep understanding of digital marketing strategies and analytics to drive our brand’s growth and engagement.
Develop and implement comprehensive digital marketing strategies to increase brand visibility and engagement across various digital platforms.
Analyze market trends and customer behavior to identify new marketing opportunities.
Manage and optimize online advertising campaigns, including PPC, social media ads, and email marketing.
Utilize SEO and SEM techniques to improve website traffic and user engagement.
Conduct detailed data analysis to measure campaign effectiveness and ROI.
Collaborate with cross-functional teams to align marketing strategies with overall business goals.
Stay updated with the latest digital marketing tools and trends to ensure cutting-edge campaigns.
Provide insights and recommendations to senior management for continuous improvement.
Proven experience in digital marketing and analytics, particularly in a senior role.
Strong understanding of various digital marketing channels and how to optimize them for maximum impact.
Proficiency in data analysis tools and metrics to measure and improve marketing performance.
Excellent communication and presentation skills to effectively report insights and strategies.
Creative problem-solving skills and the ability to think strategically.
Experience with SEO/SEM, PPC campaigns, social media advertising.
Additional Qualifications and Responsibilities:
Profound understanding of all digital marketing channels to tailor strategies according to market conditions, financial constraints, and company requirements.
Demonstrated leadership experience, as the role involves hiring and managing a team of copywriters and creative professionals.
Strong communication skills to effectively coordinate with team members and align their efforts with the company’s marketing objectives.