Influencer Marketing Manager (вакансія неактивна)

We are looking for an experienced and motivated Influencer Marketing Manager to join our team. If you enjoy planning, executing, and optimizing paid media campaigns in collaboration with influencers across digital platforms to drive traffic, increase brand awareness, and acquire high-quality users, this role is for you.

You’ll be responsible for identifying and building relationships with key opinion leaders, managing influencer partnerships, analyzing campaign performance, and continuously improving results. We value ambition, creativity, and a growth mindset. If you’re looking to grow and develop your career within a team of professionals, we’ll support you every step of the way.

Responsibilities:

• 3+ years of experience in Marketing
• English at least Upper-intermediate.
• Maintain an organized database of influencer contacts, rates, and past performance.
• Monitor competitor influencer activity and identify opportunities for differentiation.
• Plan, launch, and manage paid influencer campaigns across digital platforms.
• Purchase media placements directly from influencers or their agents.
• Identify, vet, and onboard influencers aligned with our brand and target markets.
• Negotiate contracts, pricing, and deliverables to ensure value and ROI.
• Develop clear and concise campaign briefs, including messaging, CTAs, and creative guidelines.
• Establish effective tracking mechanisms to accurately measure campaign effectiveness.
• Analyze performance metrics and optimize influencer campaigns based on data.
• Collaborate closely with media buyers and creative teams for campaign alignment.
• Manage budgets by GEO and platform, ensuring cost-effective spend allocation.
• Compile and present campaign reports, performance insights, and management recommendations.

Will be a plus:

• Experience in Marketing in iGaming or Crypto.

Benefits:

• Full-time with flexible hours from 9 (10) to 18 (19) Monday-Friday.
• Paid vacation in the amount of 20 working days, 12 paid public holidays, and 12 paid sick leave days.
• Availability of a relocation package.
• All set up for comfort and creative daily life in the office.
• Daily business lunches from the restaurant of traditional Bulgarian and Eastern European cuisine.
• Regular team-building events.
• Ability to grow professionally within the company.