Head of Retention (вакансія неактивна)

Job Summary:
As the Head of Retention, your mission is to be an experienced leader capable of managing our CRM team to increase the company’s turnover. We are looking for an ambitious professional who can develop and implement CRM strategies, achieve key performance indicators, and create successful plans and campaigns. These tasks include developing and implementing effective customer retention strategies, analyzing customer data to identify trends and opportunities for improvement, conducting A/B tests for various audiences, and continually evaluating and improving the effectiveness of retention strategies. Additionally, you will need experience with retention metrics and tools such as CRM systems and Fast Track.

Company Overview:
CLARYFI is a service company specializing in business development. Our expertise lies in creating state-of-the-art digital platforms customized to meet business requirements. With a strong emphasis on innovation and adaptability, we have positioned ourselves as a reliable partner for digital operators, excelling in delivering solutions that foster trust and operational excellence. As part of our ongoing expansion and commitment to excellence, we are excited to announce an opportunity for a highly motivated and experienced Head of CRM/Retention to join our dynamic team.

Responsibilities:

• Setting retention goals, planning, and managing CRM strategy.
• Develop and implement customer retention strategies.
• Analyze customer data and behavior to identify trends and opportunities for improvement.
• Developing and implementing key performance indicators (KPIs) for the CRM department with the company’s CMO.
• Regularly achieving KPIs: increasing the company’s turnover.
• Creating a promotional plan for promo campaigns, coordinating technical execution and placement of offers, and tracking the success of campaigns (online entertainment).
• Managing retention processes and team.
• Developing product feature roadmaps from start to finish.
• Team management — evaluating team performance, and improving team effectiveness.
• Writing documentation (business requirements) for new/current functionality.

Requirements:

• Experience working in a similar position in the online entertainment industry for at least 3 years.
• Comprehensive knowledge of the online entertainment sector.
• Experienced manager with a strong track record of leading diverse teams.
• Experience in collaborating and developing strong relationships with internal and external contacts.
• Data literate with strong analytical skills and knowledge of industry KPIs.
• Experience in creating, delivering, and reporting on successful CRM roadmaps.
• Experience with retention metrics.
• Knowledge tools: CRM system, Fast Track, Jira.
• Knowledge of Ukrainian or Russian language at B2 level.
• English language at B2 level.

Will be a plus:

• Experience in the online entertainment industry.
• Experience in Crypto or iGaming projects.

Benefits:

• Comfortable office in the heart of Varna, Bulgaria.
• Flexible working hours.
• Professional development: we value your growth and provide continuous learning and development opportunities.
• Premiums, bonuses, and other benefits: your dedication is rewarded with a competitive salary, bonuses, and a range of additional benefits.
• Attending exhibitions and international conferences: stay up-to-date with the latest industry trends by attending exhibitions and global conferences

We encourage you to apply for this exciting opportunity if you recognize yourself in this description.
We look forward to welcoming you to the Claryfi team and working together to achieve our goals.