Chief Marketing Officer (CMO) (вакансія неактивна)

Relevant experience 3+ years
Marketing and project management experience preferably in multiple markets
Degree in Marketing or relevant fields would be a +
Advanced English
In-depth understanding of online lead generation process as well as sufficient knowledge of Google AdWords, Google Analytics, Google Tag Manager and other relevant software
Experience in basic data analytics
Working knowledge of sales funnel building
Working knowledge and thorough understanding of web acquisition models
Strong organizational skills
Experience in managing creative development process

Experience with AdWords, retargeting, tracking systems, CRM, project management solutions (Jira, Slack, Trello, Youtrack or similar) and web analytics (GA or similar), SQL, R, HTML, CSS.
Experience with ESPs.

Competitive compensation
Challenging work in an international company
Medical insurance
40­hours working week with flexible working hours
Annual paid vacations (20 working days)
Social events for you and your family
External and internal professional trainings and certifications
Corporate English classes with native speakers
Convenient location (5 min from Shulyavskaya metro station).

Company’s brand and PR strategy development and execution. Creating Corporate Identity, presentations, portfolios and all required marketing materials.

Lead generation by executing and developing web strategies for Company website: studying business and competitive practices to drive traffic and business to existing website; formulating and execution of innovative and compelling ideas to current website; responsible for technical requirements and parameters.

Lead generation through search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.

Lead generation through pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.

Create, develop, and manage content for existing web presence: maintaining a consistent look and voice throughout all web properties including social media; promotions, sweepstakes, email newsletters; copy/editing web content; maintain and developing the master content calendar for all web properties.

Research and making decision on sponsoring conferences and events for brand awareness and attracting new clients

Research and making decision on sponsoring conferences and events including local ones in cooperation with HR for recruitment and for brand awareness of the company on the local market as a trusted employer

Preparing a strategy and positioning the company during the events

Preparing, including specification, execution and ordering, necessary giveaways and marketing materials

Research and suggestion of attending conferences by company employees. Assistance in writing speeches, letters, and articles which are to be made public

Research and participating in awards and contests that can result in a major benefit for the company, including applying, submitting all necessary materials and documents, interaction with organizers and all other related activities to ensure maximum results

СМО position is responsible for development and execution of overall global marketing initiatives. Ideal candidate will have previous hands-on marketing experience with proven track record of managing multiple efforts, strong organizational skills and clear understanding of current Ad-tech market.