Data-driven User Acquisition Manager (вакансія неактивна)

We are looking for a data-driven User Acquisition Manager to help scale our match-3 mobile portfolio.

About Charstudio

We are a team that creates popular casual and puzzle games for mobile platforms. Our focus is on visually appealing products with high player engagement.

If marketing and user acquisition are the fields you want to grow in — not just a starting point for your career — and you have a sense of humor and want to work in a friendly and supportive environment, then read our requirements and join our team!

Position:

Trainee User Acquisition Manager (Junior)
Casual & Match-3 Games

Requirements

• Basic understanding of digital marketing metrics (CPI, CPA, ROAS, LTV)
• Understanding of the user acquisition funnel
• Familiarity with the mobile market (App Store / Google Play)
• Ability to work with data, draw insights, and identify patterns and trends within large datasets
• Advanced Excel / Google Sheets skills
• Understanding of ad performance metrics (CTR, IPM, CPM)
• Understanding of the impact of creatives on performance
• Ability to generate and test hypotheses
• Interest in working with video and banner creatives
• Interest in mobile games and understanding of the casual / match-3 genre, or willingness to learn
• Upper-intermediate level of English or higher

Soft skills:

• Attention to detail
• Self-organization
• Ability to learn quickly
• Responsibility and ownership

Nice to have

• Experience in running ad campaigns (including personal projects)
• Experience in gamedev or mobile apps
• Experience with A/B testing
• Experience with analytics tools (AppsFlyer, Firebase, Amplitude)
• Familiarity with the mobile ecosystem (SKAN/IDFA, attribution windows, ad-tech, and monetization data pipelines)
• Tableau data visualization skills;
• Ability to identify patterns and trends within large datasets

Responsibilities

• Execute and optimize global UA campaigns across Meta, Google, AppLovin, Unity, and others
• Own the full marketing funnel: drive ROAS performance against targets; manage and shift budgets based on day-to-day performance of CPIs and LTVs
• Partner with the creative team to brief, test, and iterate on top-performing UA videos, playables, and CPPs
• Manage MMP workflows (AppsFlyer, Firebase) to ensure accurate tracking and troubleshoot attribution discrepancies
• A/B testing: design and run experiments on optimization types, event strategies, audience segments, and storefront designs (ASO); ASO experience for conversion and discoverability optimization is a plus
• Deliver weekly performance reports and actionable growth insights to business owners and top-level management
• Assist in automating workflows using AI to improve the efficiency of daily work routines

We offer

• A cozy and friendly working atmosphere
• A hybrid working schedule (2 days from a coworking space, 3 days from home — to be discussed)
• Interesting projects that provide opportunities for professional growth and self-improvement
• A non-bureaucratic culture
• Open communication and direct access to management
• Annual paid vacation (20 days) and paid sick leave (10 days)
• Partially or fully covered professional training and courses (when needed/annually)
• Medical and sports services compensation
• Free English classes (annually/to be discussed)
• Opportunity to participate in an IT football league
• Free coffee, cookies, and fresh fruits in the coworking
• Regular corporate activities (corporate parties, team-building events, etc.)
• Tax compensation and accounting