Our client — the affiliate program in the gambling industry, is looking for those who aspire to:
- Develop and execute CRM strategies for casino and sports brands, covering the customer lifecycle;
- Plan and analyze promotional campaigns for player activation, retention, and reactivation;
- Create targeted segments for campaigns using customer data;
- Formulate and test CRM hypotheses using A/B testing;
- Collaborate with design and content teams for promotional materials;
- Ensure timely promotions during important events;
- Implement approaches for player activation;
- Create automated retention funnels;
- Monitor key retention metrics weekly and monthly;
- Improve communication metrics.
We need your professional experience:
- Experience in the gambling or betting industry;
- Experience working with email providers and CRM systems;
- Strong analytical skills with the ability to interpret data, analyze campaign results, and provide actionable insights;
Upper-Intermediate level of English proficiency.