Senior Marketing Manager (вакансія неактивна)

Our client — USA product company is looking for an experienced Senior Marketing Manager to lead a marketing team of 4. The manager must have a proven track record of designing, implementing and monitoring effective digital marketing strategies that bolster our market presence and contribute towards achieving our business sales goals. The manager will play a pivotal role in a fast-paced and innovative software development and software business industry; having a proven record of success in this realm is essential.

Who We Need:

Experience:

• A seasoned professional with 5+ years of senior-level experience, including a minimum of 3 years dedicated to steering marketing in a rapidly evolving digital market.
• Must have some experience in Sales or Business Development
• A unique blend of analytical and creative prowess with in-depth knowledge spanning various disciplines, such as IT, digital agency, digital services, digital strategy, innovative marketing trends, AI marketing strategies, and the contemporary innovation landscape.
• An all-encompassing digital growth strategist with hands-on experience in SEO, Paid Search, Paid Social, Programmatic, Native Advertising, and more.
• Essential experience in a SaaS environment; having an agency background will be considered a significant asset.
• Agility to thrive in a fast-paced growth-centric environment with a high degree of autonomy and accountability.

Leadership:

• Engaged in fostering individual team member growth through periodic one-on-one sessions to discuss performance, expectations, and career development.
• A team leader committed to managing, guiding, and inspiring a small marketing team through weekly scheduled team calls to delegate tasks and ensure each member is on task and aligned with our strategic objectives.

Educational Background:

Holding at least a Bachelors or Masters in one or more of these categories:

• Marketing
• Digital Marketing
• Advertising or
• Business Administration

Tools you need to know:

• Salesforce — CRM, (Pardot) Account Engagement and Ad Studio
• 6Sense — intent data
• io, Mailchimp or similar platform
• LookerStudio, Power BI or similar platform
• ai
• Hellobar (used for pop-ups on website)
• Clarity or Crazy Egg (used for heat maps)
• Dux-Soup and Sales Navigator Core for LinkedIn campaigns
• Facebook — Carousel Ads and campaigns
• Google Ad campaigns
• Google Analytics
• Ubersuggest, Ahrefs or similar platform
• Miro (for designing of processes)
• And more

Benefits Offered:

• Engaging Full-Time Independent Contract position.
• Opportunity to Work from Home.
• Competitive Compensation Package.