Head of Marketing / CMO

A Ukraine-based technology company in the Defense Tech sector specializing in the development and manufacturing of advanced solutions for security and defense.

Our products have been tested in real-world conditions and proven effective. The company is rapidly scaling, expanding production capabilities, and entering international markets.

We are looking for a Head of Marketing / CMO who will build a structured marketing function, establish a strong brand in the Defense Tech industry, and support business growth in both Ukrainian and international markets.

What you’ll do

Marketing Strategy

• Develop a 12-month marketing strategy
• Define brand positioning and USP
• Build the marketing structure for 2026–2027
• Plan marketing resources and budget allocation
• Scale marketing and sales channels
• Define and monitor marketing KPIs

Analytics & Research

• Conduct market, segment, and TAM analysis
• Perform competitive analysis and benchmarking
• Provide recommendations for product and sales teams
• Prepare analytical reports for the management team

Brand & Communications

• Develop and manage the brand and communication system
• Create brand guidelines, including brand book and tone of voice
• Support product packaging development
• Build and manage the content strategy

Events & Trade Shows

• Develop SOPs for trade show participation
• Organize domestic and international events
• Prepare presentations and marketing materials
• Analyze event effectiveness (leads, contacts, deals generated)

Advertising & PR

• Plan and execute advertising campaigns (online and offline)
• Develop media plans
• Monitor channel performance and optimize ROI
• Lead PR initiatives
• Strengthen brand awareness and industry presence

Partnerships

• Build partnerships with professional associations and veteran organizations
• Cooperate with government institutions
• Develop relationships with educational and training centers
• Work with media and information partners

Team & Process Management

• Build and scale the marketing team
• Define roles and hiring stages
• Set goals and KPIs
• Manage external contractors and outsourced teams
• Establish effective collaboration between marketing, sales, production, and R&D teams

What we expect from you

• Bachelor’s degree in Marketing, Management, or a related field
• 3+ years of experience in marketing
• English level: B2—C1
• Experience developing marketing strategies and brand positioning
• Strong market and competitive analysis skills
• Experience in media planning and advertising campaigns
• Product marketing experience
• Experience in event management, PR activities, and partnership communications
• Experience building marketing processes and SOPs

Nice to have

• Experience in Defense Tech, MilTech, Hardware, or B2B Tech industries
• Experience launching products or entering international markets
• Experience building a marketing function from scratch

What we offer

• Competitive salary based on interview results
• Official employment according to Ukrainian legislation
• Full-time schedule: Monday—Friday, 9:00–18:00
• Office-based work in Kyiv, near Shuliavska metro station
• 3-month probation period
• International business travel opportunities
• Military deferment
• Opportunity to work on a high-impact product in one of the fastest-growing technology sectors