Middle CRM/Email Marketing Manager

Hello!

We are looking for a Middle CRM/Email Marketing Manager for our partner, a new iGaming project launching on its own in-house platform, developed by a team with deep expertise in iGaming.

The platform was built by professionals with 10 years of hands-on experience in iGaming operations, including working with solutions such as SoftSwiss and other well-known platforms. After years of working with ready-made solutions, the team created their own platform and is now launching a new brand on top of it.

Responsibilities:

• Creation and setup of trigger-based communication flows between the brand and players across Email, Push, and SMS channels.
• Development and maintenance of corporate email templates, including content population, setup, validation, and testing prior to deployment.
• Daily monitoring of campaign and communication performance, promo policies, and KPIs, as well as generating hypotheses to improve results.
• Player segmentation and filtering, defining segmentation rules and implementing them into trigger-based communications.
• Achieving and maintaining high performance metrics such as Open Rate, Delivery Rate, CTR, Unsubscribe/Spam Rate; working with Soft and Hard Bounces; monitoring and resolving sender domain reputation issues.
• Running A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, Retention %, etc.
• Assigning tasks to graphic designers, copywriters, and the promo team, and overseeing their execution.
• Preparing weekly and monthly reports on key communication channels.

Necessary Skills:

• 1+ year of hands-on experience with Email Marketing, Push Notifications, and SMS as core customer communication channels, including lifecycle and trigger-based campaigns.
• Practical experience working with Customer.io, including building automation flows, segmentation, and performance tracking.
• Strong understanding of Google, Yahoo, and Outlook Postmaster tools, email deliverability best practices, and sender reputation management.
• Proven experience in IGaming CRM Retention, with a deep understanding of player behavior, retention mechanics, and engagement strategies in iGaming.
  
  

What you get:

• 28 business days — paid off.
• Flexible hours and the possibility to work remotely.
• Medical insurance and mental health care.
• Compensation for courses and training.
• English classes and speaking clubs.
• Internal library, educational events.
• Outstanding corporate parties, teambuildings.

Your journey with us:

• Step 1: Pre-screen.
• Step 2: Interview.
• Step 4: Reference check.
• Step 5: Job Offer!