Head of Lead Generation (вакансія неактивна)

Binary Studio is a boutique software development company, regularly praised for its unique blend of engineering excellence and product ownership.

For over two decades, we’ve enabled clients to build robust and scalable software products with our 0.5% international tech talent. Our expertise spans Node.js, .NET, React Native, Flutter, and AI/ML, backed by comprehensive QA and project management services. With 200+ successfully delivered projects and stellar customer reviews, we’ve established ourselves as a trusted partner dedicated to turning visions into great products.

While our business has grown through referrals, inbound marketing, and focused outbound efforts, we’re now investing in building a systematic, scalable outbound lead generation engine to drive our next phase of growth. We’re looking for someone with the right experience and mindset to lead this venture.

What makes this role different

• You’ll own our entire lead generation process, combining technical setup with strategic outreach to drive company growth
• You’ll have the freedom to build and optimize your tech stack, choosing and integrating the tools that work best for your approach
• You’ll get to experiment with data-driven strategies and see their direct impact on our business development
• You’ll work directly with our leadership team to shape and execute our growth initiatives

Responsibilities:

• Setting up and maintaining the technical infrastructure needed for efficient lead generation, including integration of sales tools and basic automation
• Designing, running, and optimizing outreach campaigns to attract high-quality prospects in the software development space
• Testing and refining lead generation strategies to improve both quality and quantity of leads over time, implementing tracking and measurement systems
• Conducting market research to identify target industries, companies, and decision-makers while building our ideal customer profile
• Assessing and segmenting leads to ensure they fit the criteria of an ICP and buyer personas
• Managing the full lead lifecycle, from initial identification through qualification and nurturing
• Building simple yet effective reporting systems to track key metrics such as lead quality, response rates, and conversion rates
• Creating and optimizing message sequences that resonate with technical decision-makers
• Collaborating with marketing on content strategy to support lead generation efforts and ensure consistent messaging

Talent you’ll bring into our team:

• 3+ years of experience in lead generation, combining technical setup and hands-on outreach
• Strong understanding of sales tools and ability to maintain automated workflows
• Experience selling software development services to technical decision-makers
• Natural ability to organize and drive your own processes from start to finish
• Analytical mindset to continuously improve based on metrics and feedback
• Excellent written communication to craft compelling outreach messages
• Problem-solving attitude with eagerness to find and test creative solutions

What we offer:

Professional Growth opportunities:

• Ambitious goals paired with the freedom to make impactful decisions.
• Regular & transparent performance and salary review based on results.
• Mentorship and Personal Development Plans by request.
• Possibility for both vertical or horizontal growth.

Benefits program:

• Paid vacation, paid sick leaves, 10 public holidays, and additional days off.
• Educational budget and support for certificates/conferences.
• English lessons.

Community:

• Various corporate events (psychological training, New Year celebrations, team-building activities, etc.).
• Celebrations of important personal and project milestones (project successes, birthdays, anniversaries, etc.).
• Support for team members during challenging times (evacuation assistance, financial support, etc.).