BetterMe — компанія, яка розробляє IT-продукти у категорії Health&Fitness для людей різного віку та фізичних можливостей з усього світу 🚀
18 вересня 2023

PR Manager

Київ, за кордоном, віддалено


BetterMe is a leading Ukrainian wellness company that develops accessible digital health products & athleisure for people of all ages, backgrounds and physical abilities. Our apps were installed more than 150M times and over 5M people work out with us each month. Our app is ranked among the world’s TOP 3 by the number of active monthly users in the Health & Fitness category.

We are seeking a highly skilled and experienced PR Manager to join our dynamic team at our BetterMe Store, an athleisure brand. As the PR Manager, you will be responsible for developing and executing effective public relations strategies to promote our brand and enhance its worldwide reputation.

The ideal candidate will have a strong background in global PR, particularly in the athleisure sector, and a passion for staying ahead of the latest fashion trends.


  • Develop and implement comprehensive PR strategies to increase brand visibility and generate positive media coverage for BetterMe Store brand.
  • Develop and maintain strong relationships with key media contacts, celebrities and industry professionals to secure press coverage and endorsements.
  • Write compelling press releases, media kits, and other PR materials to effectively communicate brand messages and product launches.
  • Organize and manage product launches to ensure maximum media exposure and attendance.
  • Monitor media coverage and industry trends to identify opportunities for brand promotion and crisis management.
  • Collaborate with internal teams such as marketing, design, and sales to align PR strategies with overall brand objectives.
  • Stay abreast of the latest fashion trends and competitive activities to provide valuable insights and recommendations for brand positioning.
  • Monitor, measure and report on PR effectiveness;


  • 2+ years of proven work experience as a Global PR Manager;
  • A strong network of media contacts including journalists, editors, and influencers.
  • Excellent written and verbal communication skills, with the ability to craft compelling press releases and pitch stories to the media effectively.
  • Experience in organizing and executing successful PR events;
  • Knowledge of digital marketing and social media platforms to leverage PR efforts across various channels.
  • Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
  • Creative thinker with a proactive approach to problem-solving.
  • Strong interpersonal skills and the ability to build and maintain relationships with stakeholders at all levels.


  • Previous global fashion media experience
  • Previous focus on athleisure.

☝️ Please submit your resume, along with a portfolio of your previous work, highlighting successful PR campaigns and media coverage.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest healthtech company in the world. 💪

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We’re one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region. 🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results. 🚀

Find more about us on social media platforms: Facebook, Instagram, LinkedIn.

Join our team!