• At least 3+ years of experience in a similar marketing role in Gaming industry (Casino);
• Hands-on digital marketing experience and comprehensive understanding of promotional mechanics and marketing;
• In-depth knowledge of online gaming products and providers;
• Understanding of regulatory requirements related to responsible gaming and GDPR;
• Experience in media buys with focus on ROI;
• English at upper-intermediate and above level.
• Competitive fee
• Flexible (service) hours
• Remote or in-coworking premises
• Understand the casino customer base, identify opportunities, develop and implement marketing strategies;
• Develop and activate a user acquisition and retention strategies;
• Develop marketing campaigns and their constant evaluation in order to improve efficiency and ROI;
• Conduct regular competitor analyses and align;
• Develop and manage all casino promotions for B2B partners;
• Manage the banners, game positioning and overall promotions visibility;
• Utilize analytics and reports, financial effectiveness of marketing initiatives and programs, industry trends and competition to capitalize on marketing opportunities and provide solutions how to be more competitive in the industry;
• Ensure tracking is implemented on all marketing activities and then analyze and optimize campaign reports;
• Analyze customer journey and improve the ratio;
• Manage supplier tools to increase customer engagement and retention.