BSG is — Global communication platform that makes enterprises loved by their customers. Humanize customer communications using the relevant channels backed by advanced multi-layer analytics and smart filters. Messaging, Authentication, Verification tools with the highest security standards. ISO-9001:2015.
30 червня 2022

Head Of Content with Advance English (вакансія неактивна)

віддалено

The Head Of Content oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive awareness, adoption, sales, engagement, retention, leads, and positive user and customer behavior.

You will collaborate with Product Management, Marketing, Sales, Customer Success, and HR departments to align corporate, customer, and employer branding with an engaging narrative.

Responsibilities:
Prepare and manage content strategy across relevant communication channels
​​Build a strong and unique in-house content team in alignment with BSG marketing strategy.
In collaboration with Product, Marketing, and Sales Teams lead creating compelling digital content and activities at all funnel stages of sales cycles.
Lead and manage different types of creative materials. This can include articles, blog posts, photos, multi-format videos, and webinars.
Increase Google Rankings and focus on SEO strategy
Interact with key industry influencers and thought leaders
Ensure message alignment in targeted campaigns to key audience segments.
Scale content team and strategies for growth, including across cultures and continents
Be savvy with metrics, using performance data to understand which tactics work best and which to improve upon
Ensure best-in-class social media management strategies, processes and tactics are implemented and maintained
Generate innovative ideas to promote our brand and our product

Role requirements:
5+ years of experience in technology content marketing & developing engaging content across a variety of channels;
At least 1.5 years of relevant experience in a product/software company is a must;
Experience with people management;
Creative storyteller with a practiced eye for design; able to synthesize strategy and situations into a concise plan of action and relevant messaging
Prior working experience in fast-paced environments with tight deadlines
Marketing automation experience is important.
High level of English proficiency is a must