Senior User Acquisition Manager

Are you passionate about growing user bases and scaling campaigns?

Join Basenji Apps as a Senior User Acquisition Manager and help us expand the reach of our flagship app, Breeze: Mental Health. In this role, you’ll lead the strategy to attract new users and help millions more access life-changing mental health tools.

Who We Are:

At Basenji Apps, our mission is to provide access to mental health support and tools for deep self-discovery. Our flagship app, Breeze: Self-Discovery, empowers over 13 million users with:

• Psychological tests that help reveal your true essence.
• Smart mood tracker for improving self-awareness.
• Personalized routine plan to improve mental state daily.
• Relaxing games to process negative emotions and relieve stress.

Our dedication has earned us a user rating of 4.6. We’ve been featured as one of Apple’s “New Apps We Love” and consistently ranked among the top 10 apps in the US Health & Fitness category.

Why You’ll Love Working With Us:

• Flexible Work Model: Work remotely, from our Warsaw office, or a blend of both — whatever suits you best.
• Generous Time Off: Enjoy 28 days of vacation, 12 personal days, and unlimited sick leave.
• Career Growth: We prioritize your career advancement with opportunities to enhance your skills and expand your impact.
• Psychological Support: We cover therapy or counseling sessions to support your mental well-being.
• Fitness Allowance: Stay active with financial support for sports-related activities.
• Language Courses: Improve your English with our paid courses.
• Supportive Team: Join a collaborative community of enthusiastic and ambitious professionals.

Your Role:

• Develop and execute user acquisition strategies that align with our business goals and drive app growth.
• Analyze and optimize campaigns across platforms like Meta Ads, TikTok Ads, Google Ads and others, utilizing A/B testing and data analysis to refine performance.
• Explore and identify new user acquisition channels and opportunities for growth.
• Collaborate closely with creative and design teams to develop impactful marketing materials tailored to various channels.
• Conduct market and competitor research to stay ahead of industry trends and ensure we’re always innovating.
• Manage and optimize campaign budgets to maximize results and minimize costs.

About You:

• At least 3 years in user acquisition, with a proven track record of scaling campaigns for mobile apps.
• Confident working with Meta Ads, TikTok Ads, and other major acquisition channels.
• Strong knowledge of SKAN and W2A, W2W models.
• Deep understanding of key marketing metrics and the ability to craft strategies that enhance their effectiveness.
• Exceptional ability to analyze large amounts of data and make data-driven decisions.
• Upper-intermediate English proficiency or higher for seamless collaboration with international teams and partners.

Ready to take on a role where your expertise will directly impact the lives of millions? Apply now and become part of a mission-driven team dedicated to improving mental health for users worldwide!