Lead Marketing Manager (вакансія неактивна)

Join ArboStar — Revolutionize Tree Care with Us!

ArboStar is the leading all-in-one business management platform crafted by arborists, for arborists. Since 2013, we’ve been empowering tree care companies to streamline operations, reduce costs, and boost profits. Our innovative, cloud-based software integrates everything from CRM and scheduling to GPS tracking and business analytics, ensuring seamless workflow and exceptional customer satisfaction.

At ArboStar, we pride ourselves on fostering a dynamic and supportive work environment. We value creativity, collaboration, and dedication to excellence. Join our team and help us transform the tree care industry with cutting-edge technology and outstanding service.

Key Responsibilities:

• Advertising Campaigns:

Control and coordinate advertising campaigns on Bing, Google, Capterra, Apple, Meta and LinkedIn, optimizing for performance and ROI. Strategically promote our application on the AppStore/PlayMarket Collaborate with team members and external contractors to optimize advertising campaigns.

• Email Marketing and Content Creation:

Develop, launch, and manage targeted email marketing campaigns, including newsletters for unresponsive clients and promotional mailings. Prepare and implement new articles for blogs, focusing on relevant and engaging content. Confirming and publishing new design concepts, ensuring they align with the company’s branding and marketing goals. Coordinate the implementation of SEO amendments and continuously search for ways to improve SEO.

• Reporting and Analytics:

Prepare regular reports on the performance and ROI of advertising campaigns, providing insights and actionable recommendations.

• Miscellaneous Tasks:

Handle lead verification and ensure the quality and relevance of leads.

Requirements:

• At least 3+ years of experience in the Marketing area;
• Experience with B2B and SaaS;
• Extensive experience with targeted marketing strategies;
• Bachelor’s degree in Marketing, Business, or a related field;
• Demonstrable experience in email marketing and sales funnel strategies;
• Proficiency in advertising on platforms such as LinkedIn, Google, Bing, Meta, and the AppStore/PlayMarket;
• Strong collaboration skills with a history of working effectively with external vendors and contractors;
• Attention to detail, with a strong sense of responsibility and commitment to deadlines; Analytical skills with the ability to derive insights from data;
• Exceptional written and verbal communication skills with proficiency in English (B2 level);

We Offer:

• An opportunity to significantly influence the direction of the company;
• Steep learning curve and personal growth opportunities;
• Access to courses and training;
• Corporate English language training;
• Competitive salary.

Ready to take your career to new heights? Apply now and become a part of the ArboStar team!