— 2+ years of experience in product marketing
— Intermediate or upper-intermediate English level (practical experience of written and verbal communication with English-speaking clients will be a plus)
— Experience in developing and executing successful marketing strategies
— Proven experience in effective planning, delivering and measuring marketing campaigns
— Practical experience in SEO, PPC, Email Marketing, Affiliates, Content Marketing
— Experience in validating product hypothesis, A/B testing, communication management
— Proven experience with a range of tools for analyze, testing and performing online marketing actions (e.g. Google Analytics, Facebook Ads Manager)
Personal (Soft) Skills:
— Empathy & the ability to connect with customers on different levels
— Creativity & problem solving
— Research & analytics skills
— Strategic planning & business skills
— A degree in Marketing, Advertising, or a related field
— Work experience in product marketing in the HoReCa sector
— Working with the Ukrainian market and targeting the release of the product to Western Europe and the USA
— Relaxed IT atmosphere (we mean it, we are magnetizing super positive people)
— Career and proficiency development plans
— Flexible management
— Participation in internal trainings and seminars
— Good technical equipment, legal support, corporate entertainment, flexible schedule
— Being a part of our remote culture
— Planning and developing comprehensive marketing plans for product launches
— Managing the launch of new products and features
— Competitor and market analysis, search product-market-fit
— Identify the product target audience, ICP, values, and selling points
— Development of strategic product positioning, branding and naming
— Identification of key product characteristics
— Introduction and increasing demand for the product
— Communication management
— Planning and overseeing the product marketing budget
— Creating revenue generation campaigns to market to both existing and new customers
If you have a deep analytical and strategic planning skills. You’re attracted by the opportunity to connect with customers on different levels and you are passionate about carefully researching their needs and developing communication strategies in order to answer clients needs we have the perfect job for you!
This is a serious challenge, but we will provide no less serious opportunities! So if you still read this role description and nothing scares you send your CV and may the force be with you!
We are looking for a Product Marketing Manager with strong analytical, strategic planning and business skills to join our team.
AnyforSoft is one of the largest Drupal focused agencies in Ukraine, the second key technology is JS. We are a web and mobile development company.
But we don’t know the boundaries and nothing is impossible for our team, so now we are launching our product.
This is a new role for our team, and we are looking for a driven Product Marketing Manager who will be responsible for driving go-to-market activities, competitive intelligence and positioning of our product.