Core skills:
• You are native or close to native English speaking level
• 2+ years experience in a data-driven marketing role and in a fast-paced IT
• Experience working for US/EU market
• Directly managed teams of 3+ full-time employees
• Proven experience in selecting and managing outside marketing vendors and agencies
• Proficiency in brand development and strategic planning
• Experience running paid media campaigns across digital platforms
• Strong experience in some of the following channels (SMM, SEO, SEM, YouTube)
• Ability to prioritize, manage and efficiently complete multiple projects to meet shifting needs and deadlines, seeking assistance when necessary
• In-depth knowledge and understanding of current marketing and advertising landscape, trends, tools
• Must be an expert at developing digitally and socially led integrated creative with demonstrated results
• Self-motivated with strong leadership skills
• Strong communication and presentation skills
• Stress-resistance
• Advanced PC user
Beneficial skills:
• Understanding of sales concept practices and procedures
• Experience marketing new-to-market products
• Start-up experience
• Experience in online business
• Familiarity with company competitors and their products
Duties and responsibilities:
• Branding: Responsible for the overall messaging, look, and design of company business units. Drive daily execution and enhancement of overall brand strategy, while acting as the brand liaison between all departments including Development, Product, Project management, Research and HR to ensure continuity
• Strategy: Develop a long-term strategic marketing plan for the company, that supports its key business units and overall objectives
• Promotion: Responsible for promoting company business units via owned and paid media, partnerships, collaborations, expos, etc.
• Support: Lead in the creation of visual marketing tools, decks, creative briefs and sales materials to ensure they are on strategy, on brand, and on deadline