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Adorama Camera, Inc is a camera, electronics, and film equipment retailer launched in 1974. Apart from our online shopping websites (Adorama, Sunny Sports, Leisure Pro,, Printique) we also have a large multi-floor Chelsea store, which is located at 42 West, 18th Street, New York City, New York.

Adorama was founded by Mendel Mendlowits in 1974 with the goal to help out amateurs, hobbyists, and professionals in the photography community. With the goal of creating a business that was more than just a camera store, Adorama was set up to be an all-around resource for professional photographers in the news, modeling, and print industries, with helpful and knowledgeable staff members who "care about your images as much as you do. Adorama also went on to establish its own photo lab, offer equipment rental, and run workshops through the Adorama Learning Center. By 2021, Adorama opened ultra-modern logistics centers in New Jersey, Utah, and Tennesee.

Adorama Ukraine’s office in Lviv will be mostly concentrated on R&D, helping to develop and support its e-Commerce platform.